EMYVALE FARMING FAMILY AT FOREFRONT OF GLOBAL KERRYGOLD CAMPAIGN

LacPatrick farmer Darran McKenna and his family from Emyvale are at the forefront of a global promotional campaign being launched by Kerrygold which aims to promote their butter products among a target audience of 36 million people.
The McKennas are one of three Irish farm families selected to extol the virtues of the grass-led faming system which Kerrygold feels contributes significantly to the quality of their product.

Darran, his wife Denise and four children (Daithi, Caragh, Micheál and Annie) are joined in the “True Taste of Kerrygold” campaign by the Crowley family from West Cork and the Cleary family from Waterford.

Darran and Denise, who are LacPatrick Dairies suppliers, won the 2018 Kerrygold/National Dairy Council Quality Milk Awards. The awards recognise standards of excellence in dairy farming, with dairy co-operatives throughout the country invited to nominate their top suppliers.

The McKennas were nominated by the LacPatrick Farm Advisory Team and, after a rigorous selection and judging process, were shortlisted in the final nine farms from across the country.

The Kerrygold video campaign will be seen in Ireland but also in Germany and the US and will aim to develop key ….

12/2/19 ***NO REPRO FEE*** Pictured The McKenna family, stars of Kerrygold’s major new campaigh as they took to the grass carpet in Dublin for the international launch of Kerrygold’s new global campaign ‘A True Taste of Kerrygold’ starring the Irish farming families behind Kerrygold and celebrating the grass-fed taste that makes it world famous. The campaign will roll out globally and celebrates the passion, pride and tradition of Irish dairy farming. Pic: Marc O’Sullivan