FINDING THE MONAGHAN BRAND: CO COUNCIL TO UNDERTAKE NEW MARKETING INITIATIVE IN 2015

15 November 2014 No Comments by The Northern Standard

The building of a new brand or marketing image for Co Monaghan has been identified by Monaghan Co Council as a priority for 2015. Some preliminary discussion on the matter took place at the Council’s November meeting, when Chief Executive Eugene Cummins emphasised the need to develop a unique identity or logo for the county that would be immediately identifiable with what Monaghan had to offer from a tourism and industrial development point of view.

Mr Cummins told the meeting that community and economic development would continue to be a mainstay of Council business into the future, and preliminary work in developing and optimising this role at Municipal District level had commenced. “Each Municipal District will be required to develop an action plan for 2015, that will identify projects and programmes in such areas as enterprise development, tourism, broadband development, town renewal and environmental improvements,” the Chief Executive stated. Monaghan’s emerging rally star Daniel McKenna was suggested during the discussion as one personality who could promote the new Monaghan brand on both the national and international stage.

The Cathaoirleach (Pádraig McNally) stated that Co Cavan had done a great job promoting its “This Is Cavan” brand image, and he noted that their neighbouring county had a very well attended stand at the recent All-Ireland Ploughing Championships.

Colr McNally said that the Chief Executive had identified the lack of a distinctive Monaghan brand as a weakness when he came to the county, and had a proposal for an amount of money to be invested in the creation of a brand that would advertise the county as a place to do business in as well as a tourism location. Sinn Féin’s Sean Conlon noted that earlier in the year as Co Mayor he had given encouragement and support to the “Monaghan Has It” initiative in Monaghan Town, which he believed had great potential. He said he would give the idea of a new brand for the county “absolute encouragement”.

Colm Carthy (SF) advocated that community groups should be asked to get involved in the consultation process for the formulation of the new brand image. He felt that Chambers of Commerce and schools should also…..

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