25 March 2016 No Comments by The Northern Standard

Minister for Arts Heritage and the Gaeltacht Heather Humphreys TD visited Boston on St Patrick’s Day to lend the weight of her office to a major tourism promotion initiative.

As part of the ‘Promote Ireland’ programme, Minister Humphreys met Tourism Ireland representatives and heard about the busy schedule of promotional activity under way this year to boost tourism from the United States to the island of Ireland.

Tourism Ireland’s St Patrick’s 2016 programme spanned Great Britain, Mainland Europe, North America, Australia and New Zealand, as well as emerging tourism markets like China, India, the Middle East and South Africa. More than 200 landmark buildings and iconic sites around the world went green to celebrate St Patrick’s Day. Alison Metcalfe, Tourism Ireland’s Head of North America, said: “We are delighted that Minister Humphreys was with us in Boston for the important St Patrick’s period, to help us deliver the message about the many great reasons to visit the island of Ireland this year.


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