250,000 NORWEGIANS TUNE IN TO MONAGHAN

9 September 2011 No Comments by The Northern Standard

Over 250,000 Norwegian TV viewers will tune in to images of Co Monaghan this autumn on one of the country’s top travel shows, Glefs.
 Tourism Ireland in the Nordic region invited the Norwegian TV crew to come and film at various locations around the island of Ireland this week – including at Castle Leslie in Glaslough.  The footage will result in a 12-minute episode which will air on ten local TV channels around Norway at the end of this month.
 Aoife Kernan, Tourism Ireland’s manager in the Nordic region, said: “This is a really effective way of getting exposure for Co Monaghan and the island of Ireland in Norway and raising awareness of some of the many things to see and do on holidays here.  Glefs is a popular travel programme and the footage captured by the TV crew will be seen by a large audience across Norway.  TV and film are recognised as strong influencers for prospective holidaymakers; we regularly work with TV companies to facilitate the making of travel and lifestyle programmes around Ireland as it is a great way of promoting our tourism offering to a wide audience across Norway.” 

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