Combilift wins €600,000 worth of business with Brazil’s largest steel manufacturer

3 December 2010 No Comments by The Northern Standard

Pioneering Monaghan forklift manufacturers Combilift has announced an important new €600,000 contract with Brazilian steel giant Gerdau, in what Chief Executive Martin McVicar told the Northern Standard would be a major boost to the company and should help pave the way for further exports to the huge South American market.
Mr McVicar told the Northern Standard that a combination of innovation and value was the key to securing the global contracts that were very important to a company that exports 99% of its product.
The new contracts with Gerdau will see Combilift deliver four of its unique forklift trucks to Gerdau, in an announcement made during Enterprise Ireland’s trade mission to Brazil, which aims to help Irish companies win new business and increase export sales in this vast market.
Combilift, which has always been recognised for its innovative designs, was the company introduced the world’s first engine powered, all 3-wheel drive multi-directional forklift truck to the market in 1998.
Since then, it has invested heavily in enhancing the capabilities and features of the original product, going on to achieve a global market for its range of forklift trucks and selling over 14,000 machines across 50 countries.
The company, now based at Gallinagh, outside Monaghan Town and employing about 180 people, has won numerous awards for its innovative products and has become the acknowledged global leader in its field.
Mr McVicar yesterday said pointed out that the contract with Gerdau was important not only in its own right, but could be of significant benefit to the company in terms of attracting attention on the wider South American continent, where the huge Brazilian company is well known.
He also pointed out that 99% of Combilift’s products were for export, and that customers were always looking for a the best deal they could get, no matter what country you were doing business with.

Full report in the Northern Standard

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