Castle Leslie represented at World Fair

19 November 2010 No Comments by The Northern Standard

THE Minister for Tourism Mary Hanafin T.D.,  joined Tourism Ireland and tourism enterprises from across this country and Britain in London last week for the  World Travel Market to  herald a fight-back  by the Irish tourist industry for the forthcoming 2011 season.

Several travel agents and tour operators as well as hotel and guest house owners from various parts of the world were present.

Among the various popular regional tourism locations and venues promoted at the  Tourism Ireland stand at the fair was  the range of amenities available at Castle Leslie, Glaslough

Now in its 31st year, the World Travel Market is the largest B2B event in the global travel and tourism calendar, with almost 50,000 representatives of the global industry and 3,000 influential international media in attendance.  This year, over 60 Irish tourism enterprises including hotels, ferry companies, incoming tour operators, visitor attractions, activity providers, hostels, representatives from Good Food Ireland and car hire companies, are exhibiting at the Tourism Ireland stand, which provides an invaluable platform for the participating tourism companies to network, negotiate and exchange vital contracts for 2011.

With over 200 countries all vying for business at World Travel Market in London, Tourism Ireland aimed to stand out from the crowd and capture the attention of the influential global media and travel trade in attendance.

Speaking at the Fair Minister Hanafin said: “We are using this major marketing opportunity to show the world that there has never been a better time to visit the island of Ireland.  We have better value fares, accommodation and eating out options than ever and great things to do and see.  We have some of the best golf in the world and top-class business tourism facilities, as well as unique culture and rich heritage that ensures we can stand out internationally”.

“Tourism is Ireland’s largest indigenous industry, providing employment for some 190,000 people in all parts of the country, in businesses large and small and for people of all skill levels.  The Government recognises the value and potential of tourism as a sector with a clear track record of success and a major role to play in Ireland’s economic recovery,” continued Minister Hanafin.

Niall Gibbons, Chief Executive of Tourism Ireland, said: “Tourism Ireland has been working hard all year, to keep the island of Ireland ‘top of mind’ for people around the world who can be persuaded to take a holiday or short break overseas.  By year end, we anticipate close to 7 million people will have visited the island of Ireland from overseas, generating approximately €3.2 billion in revenue.  This represents a solid foundation to build upon next year when the prevailing climate in our markets will be more positive.  Over the coming weeks, we will be launching our marketing plans for 2011; returning the GB market to growth remains a top priority.

He said their  global website www.discoverireland.com received 10.3 million visits in the first ten months of this year, which was most encouraging. “Tourism Ireland’s aim now is to capitalise on this interest and restore growth in 2011”, he added.

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